Much of the recent literature on rhytidectomy describes techniques for improving the quality of the face-lift, eg, to achieve a tighter neckline, decreased jowling, a longer-lasting lift, or more satisfactory midface results. What is patently missing from these articles, however, is attention to incision placement to avoid visible incision lines. Patients want an improved neckline, jawline, and midface, but rarely at the price of visible incision lines, those obvious signs of a face-lift. Most before-and-after pictures in articles on face-lift show the neck and the jawline, but rarely close views of the hairline. To the contrary, in most pictures, the hair is covering the areas of the incisions. In our practice, patients are routinely shown close-up photographs of the postoperative incisions. Prospective patients should be wary of surgeons who fail to show their results with pictures of patients wearing their hair up.